Whether it’s the scent of freshly mowed grass in a home improvement store, the sweet smell of cinnamon rolls at Cinnabon or the aroma of fresh flowers in a luxury hotel, the power of scent is not to be underestimated. In fact, research shows that scent can enhance brand perception and loyalty by linking a specific fragrance to memories and emotions.
Scent Marketing and Guest Experience
Scent Geurmarketing en gastbeleving combines a variety of scent technologies to create a memorable brand experience for customers that communicates a specific image, supports customer retention and drives sales. This is an effective strategy for retail, hospitality and commercial settings of all types. Customers are more likely to stay longer, shop more often and purchase more products when a business has pleasant ambient scents.
Scent Marketing for Spas and Hotels: Creating a Lasting Impression
Ambient scenting involves a diffuser that emits a custom-mixed fragrance that is strategically placed throughout a business to evoke the desired impression. These are simple, cost-effective systems that work well for small businesses and can be changed based on the season or other special events. Thematic scenting takes the concept further by selecting a fragrance that fits the theme of an area within a business, such as the scent of popcorn at a movie theater when showings are taking place. Choosing the right scent is an important part of this approach and should be a collaborative process with customers to ensure that the right scent is used. This is especially true for hotels, where frequent customers often recall the scent of a brand when they return.…