How to check and improve domain reputation? is one of the most important aspects of email deliverability, and understanding it is essential to ensuring that your emails make it to your subscribers’ inboxes. A good domain reputation is a result of following best practices and consistent monitoring. A bad domain reputation, however, can have serious consequences and a detrimental impact on your sender’s overall email deliverability.
Enhancing Domain Reputation: Strategies for Improvement
Mailbox providers and ISPs use a number of different factors to determine which domains will go into the spam folder. This includes spam complaints, hard bounces, low engagement and more. Additionally, they may also blacklist a domain or IP address after detecting a high level of spamming. When a domain or IP gets blacklisted, it can have a significant negative impact on sender’s reputation and can take weeks to months to recover from.
To avoid being filtered as spam, it’s important to warm up your domain before starting to send. To do this, you’ll want to start sending out emails on a regular basis to your subscriber list and get a feel for the volume and timing of your emails. This will help you get a better sense for how your emails are being perceived by the receiver, and how your domain reputation is changing over time.
Most mailbox providers keep their methods for determining domain reputation private. They do this to protect their reputation and stop scammers from trying to game the system. However, there are a few free online tools that aggregate multiple receivers’ data to give you a broad overview of your domain reputation. For example, Validity’s Sender Score and Barracuda Central are two popular options.