Seo dentistry has become an integral part of a dental practice’s digital marketing strategy. It has been proven to grow a practice’s patient base and increase appointment bookings. A well-executed dental SEO strategy can take your practice from being invisible online to becoming a top choice for patients in any service area that you serve.

Search Engine Optimization for Dentists

As an industry, dentistry is competitive and it can be difficult to get noticed online. Search engines make their money by bringing the most relevant websites to the top of their search results pages (SERPs). With a little effort and patience, a dentist can optimize their website to rank for relevant keywords that their ideal clients are searching.

The most effective way to optimize your website is by creating content that is aimed at the specific terms that patients are using when searching for a dentist in their area. This content should be informative, unique, and useful. Creating high-quality backlinks is also a great way to improve your dental site’s SEO. Backlinks are links that point to your website from other websites on the internet. Google assesses the number and quality of backlinks when determining a website’s authority and credibility.

Unlike paid ads, which are a great option when you need new patients now, SEO is a long term investment that will continue to deliver results year after year. For this reason, forward thinking practices are putting more of their marketing budget towards SEO.